GameStop To Sell SIM Cards

GameStop is hurting. Same store sales fell 5%-11% and revenue was down 17% to $2 billion. Profit fell to $72.5 million. Arguably, those are still huge numbers and presumably a new console refresh should push the company out of the doldrums. But what the company has just launched - a new MVNO called GameStop Mobile - is almost inexplicable. GameStop Mobile is, in short, an unlimited data and voice offering for $55 a month (down to $20 a month for pay-as-you-go plans.) Gamestop is just selling SIM cards and service and is running on AT&T's network with some notable dead spots.

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